Naming and identity for a design studio

305DSN equals Miami and Design. Our studio was founded in 2015 when the founder spent months in Miami Beach and fell in love with it. What better way to name a design agency that was born in Miami. When it comes to identity, we went for the symbolism of aviator sunglasses (hello Joe Biden), because there’s no way you can leave home without your goggles on a typical day, no matter sunny or cloudy. We love the vibe our name and logo emit – it reminds us of the great days spent and enjoyed in Florida.